CONSUMER AND PRIVACY ADVOCATES OPPOSE PROP 24

The flawed, deceptive “privacy” measure being pushed by a wealthy San Francisco real estate developer 

WHY ARE CONSUMER AND PRIVACY ADVOCATES VOTING NO ON PROP 24?

In 2018, California passed the California Consumer Privacy Act (CCPA) – landmark legislation to protect the privacy rights of consumers in California.  This law mandated that certain businesses must provide notice to consumers before collecting their personal information and must allow consumer to opt out of the sale of their personal information.  This law is now in effect.

Now, a wealthy San Francisco developer has spent millions to qualify Prop 24, which would weaken California’s recent landmark privacy law and create a new $100+ million state agency to oversee privacy instead.   

“California small businesses just spent billions of dollars complying with the recent privacy legislation. The last thing small businesses need right now is to have to spend more money that they don’t have to comply with a law that actually weakens consumer privacy.” 

Betty Jo Toccoli

President of the California Small Business Association. 

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PROP 24 WEAKENS CALIFORNIA’S 2018 LANDMARK PRIVACY LAW

  • Creates “pay for privacy” that allows companies to charge consumers to keep their personal information private. 
  • Eliminates worker privacy protections until 2023, exposing workers’ information to surveillance and greater risk of disclosure.  

PROP 24 CREATES A TOOTHLESS NEW STATE BUREAUCRACY WITH LESS POWER TO ENFORCE CONSUMER PRIVACY RIGHTS

  • New agency will cost California taxpayers $100+ million at a time we can’t fully fund schools, public safety, firefighters, or health care.
  • State Attorney General already has power to enforce new consumer privacy rights under existing law. 

PROP 24 WILL COST CALIFORNIA CONSUMERS AND SMALL BUSINESSES BILLIONS OF DOLLARS THEY CAN’T AFFORD.

  • Businesses have already spent $55 BILLION to comply with California’s existing privacy law.
  • Prop 24 will cost large and small businesses billions of dollars in additional compliance dollars – costs that will get passed onto consumers. 

Opposition to Prop 24 now includes:

ACLU of California, Consumer Federation of California, Californians for Privacy Now, Color of Change, labor icon  Dolores Huerta, the California Alliance for Retired Americans, and the California Small Business Association.

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